Yes, for simple, factual queries, AI Overviews (SGE) often provide the answer directly, leading to a measured CTR drop for the top organic results. However, for complex or commercial queries, they can act as a citation aggregator, driving highly qualified traffic to the cited source.
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Quick answers to common questions about SEO, GEO, and digital marketing strategies
No. Google does not prohibit the use of AI. The key is intent and quality. If AI is used to produce unhelpful, manipulative, or spammy content at scale, it violates Google's core spam policies and will be penalized. If it enhances human expertise, it is compliant.
Read the complete guideSEO (Search Engine Optimization) is the practice of optimizing a website's technical configuration, content relevance, and link popularity so that its pages can be easily discoverable, more relevant, and more popular in response to user search queries. The consensus among experts is that SEO is not dead in the age of Artificial Intelligence; rather, it is undergoing a significant transformation and becoming more crucial than ever.
Read the complete guideYes, you can get your website indexed by AI systems, but it involves more than just a simple submission form. ''AI indexing'' essentially means making your content easily discoverable, understandable, and trustworthy for the algorithms that power AI search, generative AI answers (like Google's AI Overviews), and large language models (LLMs).
Read the complete guideSEO (Search Engine Optimization) focuses on optimizing content to rank well on traditional search engines using keywords, backlinks, and technical factors. GEO (Generative Engine Optimization) focuses on optimizing content for AI-driven search engines or generative AI platforms, where answers are synthesized from multiple sources, emphasizing structured, clear, and AI-friendly content.
Read the complete guideAI indexing must be approcheaded differently. Generative Engine Optimization, or GEO, is a new and emerging field of SEO. It focuses on optimizing content and websites to perform well in a new search landscape dominated by large language models (LLMs) and generative AI.
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