Limolo House Use Case
How a Sustainable B&B Regained Control of Its Online Visibility
Context
Daniela Meloni, owner of the charming Limolo House, a bed & breakfast dedicated to sustainable tourism, reached out after months of frustration. Despite investing heavily in Google Ads, her website wasn’t ranking. Most bookings came from third-party platforms charging steep commissions — severely cutting into her margins.
Step 1 — Technical SEO Overhaul
The first step was a full technical SEO audit. The site was extremely slow, poorly structured, and had indexing issues. After optimizing performance (image compression, caching, code cleanup, mobile responsiveness), the website became fast, stable, and search-engine friendly, laying the foundation for sustainable organic growth.
Step 2 — Meta Optimization and Editorial Clarity
Next came content refinement. Thanks to Daniela’s strong writing skills and discipline, revising the meta titles and descriptions was a true collaboration. Each page was aligned with a clear search intent and infused with the authentic voice of Limolo House. Within weeks, the website began to rank organically, reducing dependency on paid campaigns.
Step 3 — GEO Strategy and Business Autonomy
The third and most strategic step addressed two goals:
- Reducing dependency on expensive booking platforms.
- Attracting guests who truly aligned with the philosophy of the place — sustainable, mindful travelers.
By implementing a Generative Engine Optimization (GEO) strategy and refining ad targeting, the site became a direct reference for travelers seeking authentic, responsible stays. As a result, advertising performance increased twelvefold, and Limolo House was fully booked all summer — with guests who shared Daniela’s values.
Results
- 🚀 Lightning-fast website performance
- 🌿 Strong organic visibility
- 💰 Ads effiency 12×
- 🏡 Fully booked high season
- 💬 Direct bookings from like-minded travelers
Limolo House regained full control of its digital presence — and welcomed guests who genuinely resonate with its mission.
Check by yourself Limolo.it